Hither's a playfulness little dispute: Essa creating an online portfolio for an artist whose career stretches wide across hundreds of music credits, fashion labels and collaborations, social right endeavors, film and Telecasting stints, and artwork and design projects. Ohio, and this artist hates talk about himself.

O'er the past year, the team at boutique workshop Five Hundred stared down such a task for Pharrell Williams.

"If you think about a traditional portfolio site like any of us would create, that's what he wanted to accomplish–to archive the exploit he's done in the past, simply also constituted an environment that will allow him to update and keep up with the things he'll be doing in the future," says Will Perkins, Colorado-creative theatre director at Five Centred. "The conflict was, how get along you lionize someone who doesn't exactly the likes of to celebrate himself? If you guess about most artists' websites, they're either purchase centers or they're places where you attend just consume things about them."

What Perkins and his team up landed on is a desktop/raiseable experience powered aside Pharrell's fans. When you to go pharrellwilliams.com, you're prompted to login via Facebook and create a card that inside information your favorite work of Pharrell's in the categories of medicine, fashion, social good, artwork and design, and TV and cinema. Once the calling card is complete, it goes on the site's home page and becomes part of an infinite curl through Pharrell's resume. The site testament also house circuit updates, exclusive releases, and behind-the-scenes content–only the focus is happening the fans.

"We knew that we needed to approach this a little otherwise, and that's when we started looking into him as a person and how he feels about his fans–what was that relationship?" says Tal Midyan, co-creative director at Five Hundred. "Watching tons of interviews with him and rattling hearing him enunciat how his fans are the reason why he does the mould, we were like, what if we antitrust flip this a little number and make information technology about them telling his story?"

Basic information from users will be collected finished Facebook in order to amaze a better sense of where Pharrell's fans are located, what they're into, etc.–all in conjunction with which projects they've elite with their cards. As the site grows, Perkins and Midyan say they're hoping to leveraging the findings in approximately elbow room–simply as Pharrell himself puts it, there's no long-run vision for the internet site in place.

"Redress straightaway, we're just sounding forward to seeing what people's favored projects are," Pharrell says. "The to a greater extent people World Health Organization create card game, the more we can larn most what their interests are and communicate with them in purposeful ways. The site will evolve complete time, there's no end goal per se, I'm just looking for forward to communion it with everyone."

Quint Hundred's near to creating Pharrell's site fits non exclusive inside his inclination of unstudied authenticity, merely it's also in-line with his championing of individuation and eclectic sensuous.

"We wanted to represent Pharrell through invention as very much like we would stage him through the project that you would experience–so the means things strike, the colors, thinking about the homepage and the blob forms," Perkins says. "[Pharrell's creative collective and record recording label] i am OTHER is about being other and leaning into all these things that are different and unique about you. So when we developed this concept of a fan identity card, we didn't want to box people in by framing them in squares. Sol we developed this thought about blobs and movement. Pharrell's first experiences with music–He grew up in Virginia Beach–were through the sea. And if you listen to his music you can kind of hear both of those influences in the sounds that he chooses, so it became that feeling of wetness that you experience happening the home page. He colors in strait so we added music to the homepage–so very subtle moves that are really about who he is and not just decision that we persuasion were water-cooled."

Pharrellwilliams.com's deceptive simplicity is equally much a portfolio for Pharrell as it is an extension of himself, and a nod to his fans who've propelled his wide-ranging career.

"When I was presented with this concept from Cardinal, I immediately connected with it. I love how this aggregated energy from my fans gets to be harnessed and force the site," Pharrell says. "Their faces are front and pore, earlier you learn all but my projects, you have to visualise the faces of the people World Health Organization have backed up those projects first. I wouldn't have a career if it wasn't for them. I ne'er loved a website that felt like a vanity project. I feel more than finer knowing that my website wish include the people who are trustworthy for my success."